Described as his "secret weapon", First Lady Laura Bush has remained largely in her husband's shadow. But with an approval rating 20 points higher than the President, the Bush campaign deployed her to do what she does best: make undecided voters fall in love with her. She stayed poised and on message, while juggling her roles as political operative, Presidential confidant and mother to sometimes strong willed daughters.
At the end of a twelve hour day spent campaigning, First Lady Laura Bush stretches her legs while sitting behind President Bush during a Victory 2004 rally at DeVos Place in Grand Rapids, Michigan.
President Bush stands with his wife First Lady Laura Bush while she basks in the applause of her supporters at a Victory 2004 rally at ABX Air in Wilmington, Ohio.
For the first time, First Lady Laura Bush campaigned without her husband for Bush/Cheney Victory 2004 on a bus tour of New Hampshire. Surrounded by dark suited US Secret Service agents, she demurely spoke at a rally at the Lebanon Opera House, in Lebanon, NH.
First Lady Laura Bush straightens her jacket while getting out of the limo to go to a campaign stop at the Canton Theatre in Canton, Ohio.
First Lady Laura Bush walks past a crowd of enthusiastic supporters at a "W Stands for Women" rally, who turned out at the Hopkinton Town Hall in Hopkinton, New Hampshire to hear her stump for her husband during her very own campaign bus tour.
First Lady Laura Bush has her picture taken with supporters in the medical field at a focus on medical liability reform and healthcare with President Bush at the Canton Palace Theatre in Canton, Ohio during a campaign stop.
First Lady Laura Bush picks up her daughter's chewing gum and hands a children's book she signed to Lindsey Lineweaver, Personal Aide to Mrs. Bush aboard the plane enroute to Canton, Ohio where she and daughter Jenna campaigned at a Victory 2004 rally.
First Lady Laura Bush watches daughter Jenna tear up listening to a September 11 survivor speak at a rally during a Vitory 2004 bus tour of New Hampshire; campaigning in Lebanon, Hopkinton, Manchester and Nashua.
Rejoining her husband on the campaign trail, First Lady Laura Bush whispers to President Bush at a Victory 2004 rally at Youngstown Warren Regional Airport in Vienna, Ohio.
After giving dozens of speeches on behalf of her husband, First Lady Laura Bush, joins her husband in greeting a huge crowd at a Victory 2004 campaign rally at Heritage Park in Taylor Michigan.
The campaign a success, First Lady Laura danced on air in the arms of President Bush at the Democracy Ball Inaugural Ball on Inauguration night.